If you’re in business and have an online store, a corporate website or blog or just want to monetize your own personal blog, you’re bound to have heard of WordPress. Using WordPress is one of the easiest ways to make a fully functional, usable, easily navigable and eye-catching website that will cater to your niche or business.

But what about WordPress themes? Where do they come into play, and why should we use them? Won’t we have invested enough time and money on website content, images, hosting, and the like? Well, here is why choosing the right WordPress Theme is so important for your business.

- The correct pick of a WordPress Theme can really bring out your niche. Themes are practically custom made for every niche or business. That’s why you see them named Photography themes, Magazine themes, News Portal themes, etc. For instance, Best WordPress Themesis a great example of a WordPress Template website that filters and sorts themes by category. It’s not a coincidence that every theme can be used for a specific purpose. Of course, it isn’t an exact science – if you fall in love with a theme, just because it’s labeled “photography” doesn’t mean you can’t use it as your personal blog, handicraft sales page or restaurant review website. It’s not a coincidence that there are hundreds of other websites that their sole purpose is to find and add themes to the website, making web masters easily find the best theme for their blog. You can also check Best Themes WP, or 100 WP Themesfor more WordPress Themes

– Using the right theme can optimize usability and guide your visitors’ eyes exactly where they should be. For instance, take the portfolio themes or photography themes we mentioned earlier. These WordPress templates have specific “portfolio” and “gallery” pages, most of the time as the home page, which focus on image-intensive niches, like – you guessed it – photography and design. Everyone in a specific business should make use of these special pages and templates to maximize exposure of their work. Looking at it from the other side, if you choose the wrong theme, you can lose out on a lot of things that need to stand out. You shouldn’t make your readers and potential clients have to look for your stuff. When it comes to choosing new wordpress themes, it’s best to go in with no fear, then see how your content will look with each design.

– The various widget types and functions that come with each WordPress theme by default can really help each niche, and save you precious time from searching for and adding plug-ins that weren’t there before. If you have a newsletter site, you’ll need a subscription form; if you have a restaurant or service by appointment, you need a reservation form; if you’re a blogger, you’ll need a Twitter stream and social media buttons. Advertising space for marketers, pricing tables for e-Commerce, an About Us page or footer for corporate profiles, Flickr galleries for photographers and photoblogs – the list goes on forever! (Thanks to Lars’ 11 tips on finding the best themeon Trip Wire Magazine for this one!)

- The dilemma of free or premiumshouldn’t come that much into play here. Don’t get me wrong, none of us are rich (yet)! Free themes are awesome if you’re just starting out , but some of them have limited functions and are not unbranded. You should cough up some dough (but not that much!) and invest in a good one. We mention this here, because it’s better to research and invest in a premium WordPress theme which will have more functions, customization options, documentation and support when you’re going professional.

– Other themes can make your blog or website look happy. Others will make it look silly, or not serious enough, when the website should be professional. Sure, everything can take a little silliness or cupcake pink, but if you’re building a corporate profile or design portfolio that you want everyone to take seriously (and your name isn’t Barbie), you should try to stick to professionalism. It doesn’t have to be bland or boring, just useful and not too playful. (Thanks to Karlos from ComLuvfor his article on how to find the best WordPress themes for this idea!)

– When you’ve researched, tried, and paid for the perfect WordPress template for your website or blog, it all shows how much time, love and hard work you’ve invested in the whole thing. When you carefully pick out the best theme for your blog or website, it automatically shows how involved you are and how seriously you’re taking the whole venture. Serious is as serious does, and nothing shows you’re taking the whole thing to heart than a carefully, lovingly crafted online presence!

How has choosing the best WordPress site possible helped your business? Share your stories with us!

This guest post was written by Vicky, who is a professional copywriter and Internet Marketer, who writes for the Internet Marketing Blog Moneytized. Her favorite topics range from how to successfully create and maintain an online business, to maintaining personal relationships. When she’s not writing articles or proofreading her friends’ posts, she indulges in her personal time with her family and two cats.